By working with us, you gain a dynamic new department in your business. We seamlessly integrate into your team and create bespoke solutions to build and achieve your business and brand objectives.
Our complete service package offers support and strategic thinking in every aspect of your brand’s development.
We don’t just work for you – we partner with you.
The Planet brands’ team is your team
BUILD YOUR FMCG BRAND TODAY
Planet brands is the architect of your brand's success in key retail & online stores.
Planet brands is a well-established, leading sales, marketing and distribution company offering tailored solutions across Great Britain, and selected mainland European, Middle East & African markets.
WHO WE ARE
WHAT WE OFFER
MARKET ENTRY STRATEGY
Fully integrated strategies to bring your product to market – including a personalised business plan, launch activities, multi-distribution channel planning, logistics, marketing & PR campaigns.
ACCOUNT MANAGEMENT
Extensive brand, channel and category expertise across multiple territories. We develop exceptional customer relationships which allows us to capitalise on all available opportunities. We collaborate on joint business plans, delivering on key objectives through constant monitoring and review.
MARKETING & PR
Innovative and attention-grabbing integrated consumer & trade campaigns; delivered across bricks & mortar and ecommerce platforms to deliver on brand objectives.
CUSTOMER BASE
We have strong relationships with key retailers. We also work with all major beauty, fashion and wellness click chains, including Boots, Amazon, Next, LOOKFANTASTIC, ASOS and many more.
FINANCE
Customised SAP system and we retain the services of PwC.
We retain the services of Atradius credit insurance providers to protect both your business & ours.
OPERATIONS
We offer a complete logistics package including: warehouse management system, storage facilities, pick & pack customised solutions. We retain the services of Expeditors utilising their global distribution network
OUR CUSTOMERS
VIT HIT
VIT HIT
VIT HIT
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart.
Introduction Video — 30 seconds
OUR TEAM
Proudly heading the Planet brands’ team, entrepreneur Dave Johnson has over three decades of experience building businesses & brands within the FMCG sector.
Dave’s brand portfolio & investments spans several categories and channels including retail, online and food service across a number of international markets.
His passion for logistics and commerce, combined with his expertise in retail and distribution, fuels all of his business projects.
Dave is energized by the process of brand creation and development. As such, he has a 360-degree understanding of what it takes to build a successful brand.
He prides himself as a horizon-scanner, always looking ahead for emerging trends and innovative brands to drive consumer demand. He’s a dynamic pragmatist who gets things done efficiently and always focusing on what it takes to achieve brand success.
Planet brands’ sales director Andy has a passion for international business. He has developed an in-depth knowledge of major global markets and how they connect to sales, markets and supply chains.
Harry is a focused and enthusiastic member of the Planet brands’ team who manages our online sales business. He works closely with our brands to ensure messaging and marketing support sales objectives.
Harry is also responsible for the Lifeline Hangover Defence brand. He deploys his skills in planning, execution and spend, as well as consumer and trade marketing for both retail and online.
He has a fundamental understanding and appreciation for social and digital media content and the impact a successful campaign can have in delivering brand awareness and sales growth.
As a co-founder of the Planet brands business, Yvonne has a history of founding and building successful sales, marketing and distribution businesses.
Her experience is wide & varied having also worked with the Bank of Ireland for fourteen years in key roles, including auditing and compliance.
Yvonne’s adaptability, energy and passion for finance and operations mean she loves a challenge and will seek out the best solutions to support our brands.
She is fully connected to national and international markets, and her insights and expertise are invaluable for our multinational clients.
Simon is all about building lasting relationships with brands to deliver the very best sustainable results for Planet brands’ clients and partners. He has over 20-years of experience in the FMCG sector, developing export markets built on the distributor business model.
Working with established global brands like Lavazza Coffee and John Frieda Haircare in the retail channel and Goldwell and KMS in the salon channel, he has developed a keen understanding of the dynamics associated with building a brand’s successful distribution.
Mary is the expert architect of a brand’s digital space. She has over 15 years of design experience for global brands including PwC, Deloitte, Accenture (Google), and Novartis.
She has led both national and international teams to deliver prestigious online projects.
Mary brings creativity, flair and imagination to ensure brands have a dynamic, reliable and engaging functionality in their online representation.
Cheryl has over 20 years of FMCG multinational experience across sales, marketing and exports. She has worked for Kimberly Clark and Kao UK on globally-respected brands, including brands Kleenex, Andrex, John Frieda, Biore, and salon brands Goldwell and KMS.
Cheryl has a true talent for building and delivering fully integrated country/brand sales and marketing strategies. She prides herself on an energetic, ‘can-do’ attitude and has an enviable track record in delivering vs key KPI’s.
She works hard to ensure the Planet brands’ team is ideally set up to offer highly skilled services supported and driven by passionate experts.
With extensive experience in fast-paced and competitive fashion retail, Jill brings many valuable skills to the Brandbuilders’ team.
She has over 15 years of experience managing large teams, and as a commercial manager for top fashion retailers, Jill has spent her entire career building brands.
She loves pushing boundaries and going the extra mile to ensure successful results for our brands. Her decisive actions and analytical insights always ensure that our client’s expectations are surpassed.
Working with established global brands like Lavazza Coffee and John Frieda Haircare in the retail channel and Goldwell and KMS in the salon channel, he has developed a keen understanding of the dynamics associated with building a brand’s successful distribution.
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.
Holly is a rising star of the Planet brands’ team as she consistently generates energy and passion in every one of her projects. She also delivers informed insight into our brands’ targeted demographics in the lucrative online fashion and beauty sales.
Holly is responsible for building our partners’ brand profiles in several key accounts, including Boohoo and PrettyLittleThing. She also manages our Tesco and Sainsburys accounts for a Tier One beauty brand.
Working with established global brands like Lavazza Coffee and John Frieda Haircare in the retail channel and Goldwell and KMS in the salon channel, he has developed a keen understanding of the dynamics associated with building a brand’s successful distribution.
BUILD YOUR BRAND TODAY
Contact our friendly experts today for a conversation that’s guaranteed to change your brand’s destiny.